City Photo

Connect with potential customers in the moment and throughout the day!

Average Americans check their phones 96 times a day, 92%+ of that time using apps.

Grow your audience to Mobile Apps, Smart TVs, Game Consoles, and Retail Displays!

Reach People Where They Are Now

Geofence Proximity Targeting

Connect with audiences near your brand’s locations or targeted points of interest.

Geo Targeting

Reach consumers with a specific geographical area, e.g., state, city, DMA, zip code, based on where they are in the moment.

Weather Targeting

Combine the best location and weather data to deliver a highly relevant ad based on a user’s surroundings.

Reach People Based on Where They Go

Historical Brand Targeting

Reach people who have visited a specific brand or category of business.

Behavioral Targeting

Reach people based on real-world visitation patterns that indicate specific profiles (e.g., Discount Shoppers).

Custom Targeting

Create tailored audience segments based on a combination of visitation data, behavioral attributes, demographic details, and/or purchase data.

Retargeting

Use the power of audience builds to target users that have received an impression already and drive interaction with a more familiar ad.

Visitation Methodology

How?

Visits are recorded when a user is exposed to your mobile ad and later shows up within your blueprinted store location.

Deterministic Value

This “raw” visitation metric is the actual observed measurement. The user must see the ad and be on a mobile device when they visit your location, visits reported will be lower than the actual visitors from ad spend.

SiLo’s 100+ Behavioral Audiences are built from observed visits to ensure the most accurate audiences and relevant reach. Combining visitation behaviors with demographic information allows us to create defined profiles for targeting.

Reaching key, unique, and off- the shelf audiences has never been easier. SiLo offers marketers the ability to reach audience segments with common behavioral traits that align with their products and offerings. Our Behavioral Audience segments are periodically updated to ensure effective and efficient targeting, reach new relevant audiences and eliminate wasted ad impressions.

Adventurers

Beach Lovers
Cyclists
Movie-goers
Outdoor Enthusiasts
Park Lovers
Party Animals

Auto

Car Enthusiasts
Car Owners
Car Renters
In-Market Auto Buyers
In-Market Luxury Auto Buyers
Recent Auto Repair Visitors

Entertainment

Bar/Pub Goers
Casino Goers
Entertainment Enthusiasts
Live Event Attendees
Museum Lovers
Sports Enthusiasts

Foodies & Restaurant Goers

Coffee Lovers
Diners
Fast Casual Diners
Fast Food Employees
Foodies
Pizza Lovers

Grocery & Big Box

Big Box Shoppers
Convenience Shoppers
Grocery Shoppers

Hobbyists

Do-It-Yourselfers
Gamers
Golfers
Music Lovers
Pet Lovers
Swimmers

Retail

Affluent Shoppers
Department Shoppers
Discount Shoppers
Electronics Enthusiasts
Fast Fashion Shoppers
Luxury Shoppers

Telecom

AT&T Subscribers
Boost Mobile Subscribers
Cricket Wireless Subscribers
T-Mobile Subscribers
US Cellular Subscribers
Verizon Wireless Subscribers

Travel & Tourism

Budget Hotel Visitors
Business Travelers
Frequent Travelers
International Travelers
Leisure Travelers

Visualize the retail landscape, customer traffic and habits. Deliver your messages to targeted areas in real-time.

Behavioral Audiences

Reach people based on real-world visitation patterns that indicate specific behavioral groups such as bar/pub goers, fitness enthusiasts, and moms

Brand Audiences

Reach consumers based on real-world visitation of specific brick & mortar store locations. i.e. Home Depot, Whole Foods, Target, etc.

Proximity Targeting

Connect with audiences in real-time within a desired proximity radius of Social Indoor OOH locations or targeted points of interest.

Custom Audiences

Reach individuals who have had the opportunity to interact with a Social Indoor board in a specific location, or reach new users that have visited a competitor’s location.

Use Real-World Behavioral Data to Drive Attendees to your Event

With Social Indoor’s location and audience targeting capabilities, you can connect with the people most likely to be interested in your event and influence them to purchase a ticket. It doesn’t end there. Social Indoor can help you stay top of mind after everyone has gone home with sophisticated multichannel retargeting campaigns.

Event Targeting

Target the location of your event as well as its surrounding area to reach attendees throughout their time on site.

• Proximity Targeting
• On-Premise
• Neighborhoods

Unique Audiences

Build audiences based on past visitation behaviors, including attendance to specific or similar events.

• Location Audiences
• Behavioral Audiences
• Custom Audiences
• 3rd Party Audiences

Omnichannel Promotion

Advertise your event to potential and past attendees as they go about their day.

• Mobile
• CTV/OTT
• Digital Out-of-Home
• Laptop/Tablet

Expand Your Audience

Reach more customers and target your advertising based on real-world information.

Contact John McGarry today!
john.mcgarry@socialindoor.com
320-290-4522